Your words matter — but so does how they show up in search.
I’m Aly Johnson, an SEO copywriter based in Northumberland. I help female founders, small businesses, and course creators, whether through copywriting or SEO coaching in Northumberland, turn underperforming websites into traffic-driving, client-winning machines.
So, if you’re after optimised website copy, blog content that actually ranks, or a content plan that keeps you visible long-term, I blend SEO strategy with storytelling so your business gets found and trusted.
What I write and how I can help
Every business needs something different in terms of copy. For example, you might want:
- Fresh website copy so your services are clear and searchable.
- Blogs that actually rank instead of posts that don’t get indexed.
- A content plan so you’re not guessing what to write next.
- Or just a tune-up: optimising what you’ve already got so it finally gets found.
Whichever route you take, it all starts the same way: a discovery call.
From there, we’ll decide what makes the most sense for your business.
Why work with me as your SEO copywriter
Grounded in the North East: As a resident of the North East, I know how local buyers search, but I also know how to position you so you’re not just competing here, I get that you have a big vision, so we’ll get you found nationally too, if that’s your jazz.
Results you can measure: From a gift brand making its first sales on Google to a business growth mentor ranking #1 in just 8 weeks. I don’t deal in theory, only outcomes 🚀
SEO Strategy + words: Every line of my copy is built on keyword research, search intent mapping, and internal linking. The result? Pages that rank and persuade.
Support that fits: Learn it with me, do it with me, or hand it over completely. Choose one of three routes to working with me: DIY, DWY, and DFY; whichever route you pick, the end goal is the same: visibility that turns into clients and sales.
Wanna see my SEO receipts?
Laughing Sisters are a local, Northumberland independent gift branding business. These girls went from brand-new site to +73% impressions, +43% clicks, and first sales from Google in just 90 days.
👉 Read Laughing Sisters full case study
Laura Forsyth is a Northumberland based business growth mentor & coach who went from invisible online to #1 for “business growth mentor Northumberland” in just 8 weeks.
👉 Read Laura’s full case study
How I work with copywriting clients
I don’t provide SEO Coaching in Northumberland to just anyone, and you wouldn’t want me to. I will never take your money and promise you the world. If I can’t deliver, well, karma will get me, and no one wants that!
So, the first step is always a discovery call. Think of this a bit like a first date. We’ll talk about your business, your goals, and whether we’re a good fit.
If we decide to work together, then the fun begins:
- Website copywriting → I’ll need your briefs to capture your services and voice.
- Blog content / optimisation → we’ll map out topics together, then I’ll write (or refresh) with rankings in mind.
- Keyword research & content planning → I’ll pull the data, show you where the gaps are, and link you to the right service pages for detail.
Now, while the format for how we work together can vary: DIY, DWY, or DFY, the starting point never does: a call to see if this partnership makes sense.
FAQs
How do I know if we’re a fit?
That’s what the discovery call is for. We’ll talk through your goals, your vision for the business, what’s blocking you, and whether my approach feels right for your business. If it’s not a fit, I’ll point you in a better direction. I have a whole network of lovely SEO peeps I can connect you into. If I’m not right person for you, I know someone who will be.
What if I only need blog posts / keyword research / a content plan?
Well that’s just peachy, because during our call, we’ll decide what makes sense for you and your business. I’m not a one trick pony, I can write from your briefs, deliver keyword research, build topical maps, or optimise your existing content. You don’t have to commit to everything at once.
Do you only work with Northumberland clients?
No. I’m based here, but I work with founders and businesses across the UK and the US online. Having a local page just makes it easier for Northumberland businesses to find me!
How much does SEO copywriting cost in Northumberland?
My Power Hours start at £149, blog packages and content plans sit higher. My 3 month roadmap is £597, whereas a full 90-Day Sprint (with copywriting built in) is £1,875. You’ll always get a clear, upfront quote before we start so you can decide what is best for you!
Can SEO copy really make a difference for small businesses?
Yes. Hell yes. In my 10+ years doing this shizzle, I’ve worked with global brands, household names, national, international businesses, local mentors and indie shops. And across the board, I’ve seen every type of business go from invisible to visibile, because SEO works. When you position your website to get found, it gets found.
Do you write both blogs and website pages?
Yes. Most businesses come to me for a mix: website copy that explains their services clearly, and blog content that attracts new traffic. You can start with one or the other, or combine both for bigger impact. Dealer’s choice.
Can SEO copywriting really help small/local businesses?
Absolutely. I’ve helped North East businesses from indie gift shops to solo business mentors go from invisible to ranking page one, bringing in real sales and enquiries from Google. Check out my case studies!!
What’s the difference between SEO copywriting and content writing?
In a nutshell, content writing is about words. SEO copywriting is about words + strategy. Think keyword research, page structure, and optimisation for searchers – all the stuff that helps your copy rank on Google and convert readers into customers.
