The Client
Laura Forsyth is a brilliant business mentor based in Northumberland. She’s been in the game for years, building a solid reputation through referrals and word of mouth. However, when we began working together in early 2025, her website wasn’t generating much traffic at all.
People who knew her were singing her praises.
But people who were searching for someone like her? They weren’t finding her at all.
“No one was finding my site. I’ve always relied on referrals; they’ve been my best way of getting clients, but I knew I needed to be more visible online, too.”
Like many small business owners, Laura understood the concept of SEO; she’d done training, dabbled with ChatGPT, and knew she wanted to show up for search terms like business mentor Northumberland.
But translating that into a clear, actionable plan? That’s where she was stuck.
The Challenge
Laura wanted her website to bring in more leads, rank for her local area, and show up when someone searched for what she actually does:
“I wanted to rank when someone searched for a mentor in Northumberland”
Our goal was clear: get her found locally. If someone typed “business mentor Northumberland” or “business coach Hexham” into Google, we wanted Laura to show up.
“If anyone was looking for a mentor, I wanted them to find me.”
So in February 2025, we rolled up our sleeves and got to work.
What We Did: Local SEO campaign
We worked on a local SEO strategy to help Google understand who she is, what she does, and where she works.
The strategy included:
- Targeted real local search terms she could actually rank for
- Mapped out how to structure her service pages
- Helped her rewrite the entire website in her voice, for her people
- Clarified what needed to be written, where, and why
- Gave her a proper plan — no guessing, no winging it
- Strategic internal linking and content structure
Laura took on the writing herself, with me on hand every step of the way to guide, edit, and keep it aligned with her goals.
“It was definitely techy, but nothing like the conversations I’d had before. I felt supported the whole way through. There was no condescension. Just clarity.”
What Happened Next
By the end of April, just 8 weeks after we started, Laura got her first cold enquiry from someone who had Googled “business growth mentor Northumberland” and found her.
“They told me I came up as one of the top mentors locally. That’s a huge result for me.”
Her rankings were climbing. Her site was finally being recognised by Google for what she does and where she works. But more than that, it gave her confidence. Visibility wasn’t a pipe dream anymore. It was happening.
“It’s been brilliant for my confidence. And it could lead to connections and a possible contract.”
✅ Laura ranked locally for “business growth mentor”
✅ She received her first ever local website enquiry
✅ A potential new contract came directly from that search
✅ And perhaps most importantly? Her confidence skyrocketed
Real SEO. Real Results. Real Relationship.
This wasn’t a faceless, hands-off agency job. This was one local woman backing another.
I worked with Laura the same way I work with all my clients, like a human. No pressure to “get” everything. No expectation to do it alone. Just proper support, expert guidance, and a strategy that works.
“Working with Aly from She’s a Peach gave me clarity, focus, and visibility. Her SEO support helped the right clients find me, and I’m now showing up in searches I never reached before.”
If You’re Sitting on a Great Website That No One Sees
Laura gets it. She’s been there. Her advice?
“Yes, some bits are techy. But if you have someone explaining it step by step, it’s absolutely manageable. You don’t have to be an expert, you just need someone who knows what they’re doing and isn’t going to talk down to you.”
And if you’re still on the fence?
“I’d be happy to speak to anyone who’s unsure about working with Aly and convince them to jump in with both feet.”
Want results like this?
If your website isn’t being seen by the right people, or by anyone at all, I can help.
